Copyhackers

The Polycarp redesign puts floral arrangements front & center, captures local traffic for qualified customers, and ensures that the user experience is exceptional from the landing page until the final purchase button is submitted. This website redesign was as much of a visual redesign as it was technical. Some of the technical aspects included pop-ups, local & technical SEO, and design strategy.

Known as Homepage Optimization, where our main focus was to improve the website's usability for site users, we also implemented local keywords to increase organic traffic. Corresponding deliverables included a new collection of optimized photos, where some of the existing content required a size reduction for faster loading, while other imagery was generated to coordinate with the brand and message. In addition, we performed light housekeeping to ensure that all the small SEO boxes were checked behind the scenes by building foundational SEO and linking Google Search Console to the website so the client may observe how users arrive.