We connected with the team of Actively Learn to provide an in-depth SEO content audit. It assessed the current site, identified opportunities, forecasted prevention of keyword cannibalization, and analyzed competitors. Particularly analyzing Actively Learn's competition revealed a significant difference in performance. When one website exhibits differently a seasonal trend of metrics compared to others in its niche, it holds specific value. Diligent SEO reveals correlation. Was it unique positioning, differentiated campaigns, operational factors, or external influences? Seeking to learn from differences as an edge can identify areas for improvement, manage risk, and link strategy with necessary adjustments.

Known as Homepage Optimization, where our main focus was to improve the website's usability for site users, we also implemented local keywords to increase organic traffic. Corresponding deliverables included a new collection of optimized photos, where some of the existing content required a size reduction for faster loading, while other imagery was generated to coordinate with the brand and message. In addition, we performed light housekeeping to ensure that all the small SEO boxes were checked behind the scenes by building foundational SEO and linking Google Search Console to the website so the client may observe how users arrive.